The three pillars of the future development of Google: Mobile, TV and social advertising

Google recently held a press conference to announce the company's expansion plans, said mobile, TV and social ads will be the company's future growth of the three pillars.

Google said that display ads will be the development of the company's future business. Google vice president of product management, Daniel • Mohan (Neal Mohan) revealed that the scale of display advertising market has now reached 20 billion U.S. dollars, and may reach 40 billion in the next, 60 billion or more.

Google pointed out that the inefficiency is the display advertising market, the main reason for not bigger. Publisher can not directly target your audience, while the creative content of the course presented to potential customers too long. Google hopes to help advertisers more easily through the release of ads, for which the company recently, as all of its advertising business to Google Display brand.

Meanwhile, Google vice president of global media and platforms • Enrique Castro (Henrique de Castro) also revealed that the next few years, Google's fastest-growing three areas:

1. Mobile: Internet does not mean we must sit in front of a computer screen, mobile Internet has become a very popular means of access, so the potential ad viewers are likely to occur per second, which means more advertising and business opportunities. Moreover, while Google did not disclose the specifics, but after they get the user location will be more accurate advertising. For example, when I was walking down the street, and using Google Maps on the phone for me, navigation, Google could randomly insert an advertisement to introduce the next block to a restaurant. Google said its goal is not to put more advertising, but to improve the relevance and efficiency of advertising.

2. TV: TV is Google the next largest growth pillar. It is clear that Google will be a very large TV advertising platform. Castro said that a growing number of TV content will be respected as the IP service, while Google will help these companies profit through advertising.

3. Social Ads: Castro said that Google now has not reached any agreement in this regard, but Google that, and the above-mentioned areas, the social advertising also has huge commercial potential. Not yet clear whether Google will vigorously promote similar to similar to Facebook, Google Me, or increase the current Google's "viral" (viral), or these two combined. Google declined to disclose the details in this regard.

Analysis, almost all of Google's revenue comes from display ads, so the company's three areas of development on the implementation of the plan will determine its future efforts to whether the development will be tremendous.